THE WHITE ROSE GUILD CLANS-FOLK

Luigi Pasiani

CEO & Founder

Luigi is an Italian entrepreneur with Scottish roots and a lifetime member of the Clan Macpherson Association.

He has spent many years visiting Scotland, gaining a deeper understanding of the significance of Scottish culture and tradition.

These visits inspired him to gather a group of investors who shared the vision of offering authentic, vivid tourism experiences through the world of traditional Scottish craftsmanship.

Luigi‘s vision is to give back to Scotland. Open doors that haven’t yet been opened, by bringing people together and offering a service that he has always dreamed of. Luigi is keen to be “one among equals” (the words of Cluny Macpherson) his passion will not only benefit visitors to Scotland but will also benefit the people of Scotland.

Paul Macdonald

Founder

Raised in the West Highlands, Paul Macdonald has been crafting historical arms for over two decades, establishing Macdonald Armouries in 1998.

Paul’s work involves in-depth research and hands-on experience in the realms of Scottish martial culture.

As a qualified historical fencing master, Maestro Macdonald not only makes accurate working pieces but also teaches the various Arts of traditional swordsmanship and European martial arts.

Paul highly values other extremely talented craftsmen and women throughout Scotland, happily engaging and working alongside them.  He is keen to promote homegrown talent as well as historical legends to traditional storytelling and hands on experiences. Paul’s work ethic is second to none, he is highly sought after in his industry.

Maria Vittoria Taglietti

Maria is specialised in Nephrology, and has a Ph.D. in clinical pathophysiology.

Working as an emergency doctor, she is a member of MRMI. Maria works in the emergency department of the San Raffaele Hospital in Milan. She is happily married with two children.

Not only is Maria a highly respected doctor, with great knowledge in her field, she is also humble and very open-minded. Maria also has a great passion for learning about foreign cultures and traditions especially Scottish culture. She particularly loves country and folk music. 

Annie Macpherson

Annie is from The Highlands of Scotland. She has worked in the hospitality industry for many years and has a great understanding of Scottish cuisine and the expectations of clients.

Annie is passionate about Scotland and its culture. She thrives on welcoming and educating visitors to her homeland. Annie is a country girl with a massive love for the Scottish wilderness and native animals. 

She currently lives with her family in Melrose in The Scottish Borders.

Annie is highly involved with the Clan Macpherson Association of which her Grandfather, Thomas Macpherson, 1st Baron of Drumochter was a founding member. Annie is married to Jamie, who will be the next clan chief.

Andrea Angelo Tornaghi​​

Andrea is an Italian Chief Financial Officer and an accomplished entrepreneur. He has a wealth of experience with start-up businesses and very successful enterprise turnarounds.

Speaking four languages Andrea enjoys working worldwide with a particular interest in Scotland.

Andrea is passionate about history, specifically military history. With a love of ancient weapons and re-enactments. His primary interests lie in the cultural, ethical values broadcast between generations.

Thanks to a long friendship, Andrea decided to support Luigi in this exciting new adventure.

THE WHITE ROSE GUILD BRAND EXPLAINED

Our Guild Logo

We wanted a logo vibrant of symbolism that’s easy to see. In our intentions, our brand logo wishes to express the link with the Scottish traditions, our respect for Scotland as a country and our deep interest and love for history, in particular, the Jacobite uprising. Last but not least, the logo represents our business ethics, our approach to self-sustaining tourism, and how much we care about spreading genuine Scottish tradition and culture.

Artwork by Andrew Stewart Jamieson, Heraldry Artist.

The White Rose

‘Alba Maxima’ also known as the ‘Jacobite Rose’ is a highly fragrant rose which grows all over Scotland.  It is a shrub rose with grey-green foliage.

In the years leading up to the final battle at Culloden (1746), Jacobite followers were forced to meet and plot in secret. The ‘white rose’ or ‘white cockade’ (a flower made from ribbon, often worn on a hat) became a cryptic way to identify a supporter of ‘the cause’.  Another legend tells that Bonnie Prince Charlie, en route south to start the ‘45 Rebellion, plucked a white rose from the roadside and stuck it in his hat.

The Bee

A symbol of loyalty as well as being representative of new life out of decay. The bee is also a symbol of a working community, which efforts are devoted to the community’s well-being, or in our case, the craftsmen community.

The Thistle

Representing the Stuarts’ claim to the Scottish throne. The thistle surmounted by a crown was an ancient badge of Scotland.

The Crown

The Crown of Scotland is the crown that was used at the coronation of the monarchs of Scotland. Remade in its current form for King James V of Scotland in 1540, the crown is part of the Honours of Scotland, the oldest surviving set of Crown jewels in the British Isles. The crown dates from at least 1503 when, in an earlier form, it was depicted in the portrait of James IV of Scotland in the Book of Hours commissioned for his marriage to Margaret Tudor.

EXPLORE SCOTLAND

INSPIRING - EXHILARATING - CRAFTMANSHIP

Dear Customer,

At The White Rose Guild safety is paramount for both our staff and visitors. 

For this reason we have made all necessary adjustments to ensure we comply fully with Government advice in relation to Covid-19. 

We have now been awarded the ‘We’re Good To Go’ mark in partnership with The Tourist Organisation of Great Britain & Northern Ireland. 

This ensures we meet strict guidelines for safety and hygiene, meaning our business practises are safe and we are ready to welcome visitors once again.