Ethical tourism and responsible tourism means thinking about the consequences of your actions as a company in the tourism business, on the environment, local people and local economy.

Some places in the world really benefit from tourism, and for some communities, the tourist trade is the primary source of income and jobs.

Ethical tourism is becoming more important in the tourism industry, with campaigns to raise awareness of the benefits of responsible holiday making and treating the area of the visit with respect.

At The White Rose Guild ethical tourism means that the affirmative answer to the question. “Is that legal?” it’s not enough for us, the right question is: “ Is that ethical?”

We care about the consequences of our business, so much that we are cautious about the messages our experienced leaders will pass down; We wish that our customers might get home with memories of authentic and genuine Scottish culture.

We strongly believe in low impact tourism and supporting local communities; we support the Visit Scotland Manifesto.

According to VisitScotland, Sustainable tourism is tourism committed to generating a low impact on the surrounding environment and community by acting responsibly while generating income and employment for the local economy and aiding social cohesion. Sustainable tourism aims to ensure that economic development as a result of tourism is a positive experience for everyone involved; local community, tourism businesses and visitors.

  • Engage with the local community wherever possible.
  • Ensure our guests get to interact with local people at our stops.
  • We do not take kickbacks or commissions for services provided to our guests.
  • Encourage our guests to shop locally and in shops owned by local people, rather than larger chains.
  • Encourage staff and guests to minimise their waste and recycle.
  • Educate and inform staff and guests about the local environment wherever we find ourselves.